Friday, May 29, 2020

Paralegal Resume Samples Job Descriptions, Skills, Objectives

Paralegal Resume Samples Job Descriptions, Skills, Objectives Scroll down and you'll see a perfect paralegal resume example. Just give this a thought firstHave you heard that well-worn joke? A paralegal is like a lawyer, only poor.Well, its anything but true.According to the U.S. Bureau of Labor Statistics, the demand for skilled paralegals and legal assistants is projected to rise by 8% in the next five years.And those employed in top law firms can be sure to make a good chunk of change.Looking for a paralegal job? Good for you!But so are thousands of other people. The competition is fierce and if you want to land your dream job, youre going to need the best paralegal resume out there.And you are going to have one.Weve got you covered.This guide will show you:Aparalegal resume example better than 9 out of 10 other resumes.How to write aparalegal resume that will land you more interviews.Tips and examples of how to put skills and achievements on aparalegal resume.How to describe your experience on a resume for aparalegal to get any job you want .Here's a sample resume for aparalegal made using our resume builder.Want to save time and have your resume ready in 5 minutes? Try our resume builder. Its fast and easy to use. Plus, youll get ready-made content to add with one click. See 20+ resume templates and create your resume here.Sample Paralegal ResumeSee more templates and create your resume here.One of our users, Nikos, had this to say:[I used] a nice template I found on Zety. My resume is now one page long, not three. With the same stuff.Create your resume nowConsidering administrative roles in law firms too? Need a legal secretary resume sample? See our other guides:Secretary ResumeOffice Assistant ResumeAdministrative Assistant ResumeNonprofit ResumeIf youre making a law student resume, consider switching to our dedicated guides:Legal/Law ResumeLegal Assistant ResumeAttorney Resume (with advice for law students)Law Student ResumeLaw School Resume1Whats the Best Format for a Paralegal Resume?Did you know that corporate jobs usually attract around 250 resumes?Yes, you read that right.So how many of those applicants will get invited to an interview?About 5. Thats 1 in 50.You want to be that 1, dont you?Then you need a professional paralegal resume that stands out.And its essential that you choose the right resume format.Why?In the worst case, if the formatting is off and the hiring manager cant find what theyre looking for, you can kiss your resume goodbye.On the other hand, the right resume format and layout will let you highlight the most important information. How do you choose it?In general, the reverse-chronological resume format is the gold standard of the recruitment process.Why?First of all, because the recruiters are familiar with it. They will process your resume in a flash.Secondly, paralegal jobs attract oodles of candidates too many for a human to handle.Thats where Applicant Tracking System (ATS) software comes in.If you choose the reverse-chronological resume format, the ATS bots wil l easily identify all the sections of your resume and extract all the information they need.Are you an experienced senior paralegal? The reverse-chronological format will show the peak of your career first, and let you work back through your job historyto the early years.But what if youre targeting a career change? Then, you might want to consider using the combination resume format.The combination resume format allows you to place more focus on your skills. It helps you link specific skills to your job history rather than just list your responsibilities.Pro Tip: Do your best to keep your paralegal resume one-page. Paralegal employers value these resumes that are brief and targeted.Want to make sure your resume will hook every recruiter and get you that interview? Get our free checklist and learn what makes a job-winning resume: 46 Things You Need To Do Before You Send Your Resume.Still not quite sure which paralegal resume format to go for? Check out our guide: 3 Resume Formats: Ho w to Choose the Best One [Examples]2How to Write a Paralegal Resume Summary or Resume Objective?How much wood could a woodchuck chuck if a woodchuck could chuck wood? As much wood as a woodchuck could chuck, if a woodchuck could chuck wood.Any idea how long it took you to read this iconic tongue twister?Roughly 6 seconds.Exactly as long as the average recruiter spends scanning your resume for a paralegal position.Most recruiters expect very specific information and theyre going to look for it in the top third of your resume.If its not there, you can be sure that your resume will end up being chucked through the window (alright, maybe in the bin).You can use those 6 seconds to your advantage.How?Start your paralegal resume with a resume summary or a resume objective. A brief, sharp paragraph that will explain why youre just the paralegal or legal assistant the hiring manager is looking for.A resume summary is the best choice for those candidates who:Have multiple years of paralegal o r legal assistant experience.Are not making a career change.A resume objective, in turn, is well suited for:Entry-level paralegal candidates.Those who are looking for a change in their professional career.Paralegals targeting specific positions.Lets have a look at some paralegal resume summary and objective samples.Heres a sample paralegal resume summary:rightFlexible, motivated, organized certified paralegal with 8+ years of litigation paralegal experience and a background in health administration and personal injury law. Seeking to provide professional assistance in legal research, drafting legal documents, customer service, and trial preparation. Assisted GlaxoSmithKlines Compliance and Legal Affairs teams in implementing a new complaint handling system. Fluent Spanish, intermediate German.wrongExperienced paralegal, broad legal knowledge, have worked on contracts, civil lawsuits, and other legal needs. Great in teamwork, communication, and multitasking.See the difference? The fi rst candidate mentioned his specific assets and boasted a verifiable achievement.The second candidate just threw in a bunch of general law-related phrases.Have worked on contracts, civil lawsuits, and other legal needs means pretty much the same as I am a paralegal.Yeah, so are 300+ other applicants. Neeext pleeaase!Pro Tip: Employers want to know that youre a perfect fit for their team. You need to tailor your resume to the job opening: identify the keywords in the job description and make sure to refer to them in your resume.When making a resume in our builder, drag drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your resume here.Create my resume nowWhen youre done, Zetys resume builder will score your resume and tell you exactly how to make it better.And now have a look at a sample paralegal resume objective:rightEngaged, organized graduate with Duke Continuing Studies Paralegal Certificate, specialized in financial and bankruptcy l aw. Seeking to leverage my skills in legal research, assisting foreclosure trials, and customer service as a junior paralegal with the ACLU.Wow, right? This candidate might not have broad paralegal experience, but he shows his motivation and focuses on what he can offer his employer.wrongI am a recent paralegal program graduate. I would like to work for ACLU to further develop my paralegal knowledge and gain new skills in order to become a notary in the future.Why is it so bad?Well, because it basically says: I want to learn new things from you so I can switch jobs soon.When writing a paralegal resume objective, focus on the employers gain, not potential benefits for you.Want to make sure that your paralegal resume objective or summary will make a splash? Read our guides: 20+ Resume Objective Examples - Use Them on Your Resume (Tips)and How to Write a Resume Summary: 21 Best Examples You Will See3How to Describe Your Paralegal Experience?What if recruiters could only see one section of your resume?Which one would it be?Your work experience.This section is the meat and potatoes of any professional paralegal resume.And you want yours to be sweet potato fries and Black Angus beef.Youre wondering how to get it right?Start with your most recent job. Then work your way back in time and list all your previous positions. Underneath each job, add up to six bullet points summarizing your duties and achievements.Sounds pretty easy so far?But thats not enough.Remember when we mentioned tailoring? This is where it comes in!Read the job description carefully. And if you see tasks that youve done previously in your career - let the recruiters know!Heres how.Instead of just listing all your responsibilities, you need to tailor the paralegal resume duties to each job description. Read the example below to see how its done.Have a look at a sample of a job description for a litigation paralegal with some keywords marked and numbered:And heres a litigation paralegal resume work e xperience description that would be a perfect match for the job offer.Take a look at how the candidate matched his responsibilities with the keywords:rightLitigation ParalegalHire Counsel 2011 2017New York, NYInvestigated facts related to cases(1), researched(2) and analyzed relevant laws, regulations, and legal articlesWrote and proofread(4) reports and other documents(6) to help attorneys prepare for trialDrafted(3) routine correspondence(5) and legal documentsKey achievement: Reduced administrative(7) expenses by 12% by implementing a telecommunication program.The job description says the candidate will have to assist in case investigation and conduct legal research. Our job seeker carried out these tasks in his previous job so thats what he highlighted in his resume.The same goes with drafting, proofreading, and formatting legal documents.wrongParalegalUnion County College,Cranford, NJ 2008 2015ResponsibilitiesAssisting the attorneysConducting legal researchClient servicePrepa ring legal documentsClient service?! What does that even mean?Not only all paralegals do it. Virtually every other professional does it! Dont go for generic phrases. Its never a good idea.Remember to use action words whenever possible:Arranged meetings with the clients, Researched and gathered legal data.What about Responsible for office administration? This one makes you come across as a doer, not an achiever.Its also best to mention your measurable achievements in your resume. See how it was done in the right example.Reduced administrative expenses by 12% by implementing a telecommunication program.The candidate used the PAR (Problem Action Result) formula.Problem: The administrative costs were too high.Action: Implemented a telecommunication program.Result: The administrative expenses were cut down by 12%.But what if you have to produce your paralegal resume with no experience to list?Youve just graduated from a paralegal course. You have the Westlaw ProDoc certificate. Youve put in a great deal of hard work to learn the profession.The universe owes you a job....But you havent worked in the industry yet.Never mind. You should still add the experience section on your entry-level paralegal resume. You might not have paralegal experience - no matter. But you do have other work experience relevant to the job.Heres an example of a real-estate paralegal job description:And now take a look at a sample real-estate paralegal resume experience section for an entry-level candidate:rightPersonal AssistantTiffany Group Real Estate Advisors 2014 2016New York City, New YorkMaintained real estate files(1) and dataPrepared, coordinated, proofread, and organized(2) communications(3) and other documents for transaction.Scheduled internal meetings(4) and meetings with the clients.Supervised wire transfers and requisitions(5), managed travel arrangements and expense reports(6).Professional achievements: implemented a new legal database which reduced the time of drafting contra ct templates by 50%Here, the job seeker listed these responsibilities from her former job that are relevant to the real-estate paralegal duties from the job description.Even if they were not her primary duties, by listing them, she shows that she has the appropriate skills to be a successful real-estate paralegal.Remember that using keywords is not about stuffing the resume with whatever is expected of you. You have to highlight those skills that you do possess.Want to know exactly how to list your past jobs? Read our guide: Resume Job Descriptions to Help You Land Any Job You Want4Is Your Education Section Underperforming? It Might BeIs the education section of a professional paralegal or legal assistant resume the easiest one to write?Perhaps.Does this mean that its the least important one?Hell no! Its critical. And you probably know why:Most paralegal jobs accept candidates with different levels of education.Do you have a BA in paralegal studies? Another major and an additional o nline paralegal certificate? Associates degree?There are multiple paths to becoming a successful paralegal. What you need to do is describe the one you chose to follow.And this guide is here to show you how.Lets start with the basics.The education section of a perfect paralegal resume has to include:The type of your degree.Your major.The name and location of your school.Your honors, awards, and other relevant achievements.Start with your highest degree. Then add all your other degrees in reverse-chronological order.If youre an experienced paralegal professional, its best if you put your education section after your work experience.Heres an example of a professional paralegal resume education section:right2007 BA in Paralegal ScienceEastern Kentucky University, Richmond, KY3.7 GPAPro Tip: Mentioning your GPA is optional. The usual rule is: add it only if you graduated within the last three years and if its higher than 3.0. In fact, if you have any experience in the paralegal field, d ont add your GPA unless its exceptionally high.Simple as that. But not always.Keep in mind that a lot of paralegal jobs require specific knowledge. In your education section, you have to refer to the job description.You can do it, for instance, by listing your most relevant coursework.Feel like going a step further?Add your favorite classes, your main field of interest, describe your extracurricular activities or student projects in which you participated.Convince the recruiters that you want to land the job at their company not just any paralegal job.But remember: its going to work only if you use the keywords from the job description.For example, if youre writing a patent paralegal resume, youll want to emphasize your expertise in intellectual property: trademarks, patents, copyrights, and trade secrets.Elaborating on your education a bit more is also a good idea if:Youre a recent graduate writing a paralegal intern resume.Youre a professional and youve recently supplemented your legal education with a paralegal specialist program.In these cases, you can also consider putting your education before your work experience.Have a look at an example of an entry-level family law paralegal resume education section:right2016 Bachelor of Legal StudiesWashburn University, Topeka, KS3.85 GPARelevant coursework: Legal research, interviewing investigation, persuasive writing capstoneFavorite fields of study: Family law, elder lawThe job seeker might not have extensive paralegal experience. Nonetheless, the detailed education section serves to illustrate her sense of purpose in starting out on a family law paralegal career.She shows that shell handle the job well even if she hasnt done it before.This is crucial if shes writing a paralegal internship resume, too!Want to see some more tips and examples to help you write the best paralegal resume education section possible? See our guide: How to Put Your Education on a Resume [Tips Examples]5How to Put Skills on a Paralega l ResumeHeres a tricky question:What do Abraham Lincoln and Ellen Degeneres have in common?Charisma? Superior interpersonal skills? Compassion?Yeah, fair enough. But theres another one: they both worked as paralegals.Being president is a piece of cake once youve worked as a paralegal.Who knows better than you that a paralegal is basically a synonym of an individual with superhuman powers, a guardian, a savior, a protector of giant babies in suits (a.k.a. attorneys).The recruiters too are well aware that if youre a great paralegal, you must possess a remarkable set of skills.And you do have those skills! You just have to know how to list them in your paralegal or legal assistant resume.Dont fret, read on and youll learn how to do it in a jiff.Start with creating a spreadsheet in which you list all your relevant paralegal skills. Write down everything youre good at. (Oh, come on! I didnt mean eyebrow dancing or walking like a crab).But, seriously. Everything that makes you a great pro fessional.And dont forget about your soft skills. According to the National Association of Legal Assistants (NALA), paralegal employers see soft and hard skills on resumes as equally important.Take a look at the table below. It contains the perfect keywords for a paralegal resume skills section:Sample paralegal resume skillsParalegal Resume SkillsSpecific paralegal skillsSoft skillsIT skillsLegal researchCommunicationProficiency in Excel, Word, PowerpointInvestigationOrganizationAdobe AcrobatDrafting lawsuitsWritingBilling software (Elite, Tabs3, Clio)Settlement techniquesMulti-TaskingOnline research (LexisNexis, Westlaw)Client counselingSelf-starterMyCaseWriting BriefsAttention to detailCosmoLexLitigationNegotiationCasetrackerLawProofreading and editingFlexibilityBigTime softwareOffice administrationResourcefulCaseSyncPreparing reportsTimelinessProDoc eFilingNow, obviously, you cannot list them all in the skills section of your paralegal resume. It would be too long, unspecific, an d, lets face it, hardly believable.So what should you do?First, make sure that you have linked your key paralegal skills with your professional achievements in the experience section.Then, carefully read the job description. Look for skills-related keywords. Once youve highlighted them, put your matching skills on your resume.Lets have a look a sample corporate paralegal job description:Noticed how many of these requirements are soft skills?And heres a tailored skills section from a corporate paralegal resume:rightResourceful, organized, with great attention to detail.Accuracy and timeliness.Strong teamwork and interpersonal skills (assisting senior attorneys, negotiating with the clients).Proficient in Excel, Word, and Powerpoint.Proficient with entity management software (hCue, Blueprint OneWorld).Experience with managing board portals (Azeus Convene, FlexxBoard).Nailed it.The candidate showed that she meets all the skills-related requirements and provided examples to prove her pr oficiency.ProTip: Its a great idea to research various paralegal job descriptions not only the one youre applying for. Youll get the picture of whats usually valued by law firms.Need some more ideas on how to make a good paralegal resume skills section? See our guide: 30+ Best Examples of What Skills to Put on a Resume (Proven Tips)6How to Add Other Sections on an Effective Paralegal ResumeMeet Mike and Cathy. They dont know each other, but there is a particular connection between them. Mike and Cathy have applied for the same corporate paralegal job.And theyre both dead good.Theyre experienced, well-educated, they have excellent references.So whats the difference between them?Their resumes. This is what sets Mike and Cathy apart.Mike listed his previous jobs, described his education in full detail, boasted his skills.Cathy did all that too. Then she decided to show off her Paralegal Certificates in a separate section.And you know what? Cathy just got an invitation for her job inter view.To become a paralegal, you need to complete the necessary level of education.Certification for paralegals is voluntary, so a lot of candidates assume they dont have to include their certificates on a paralegal resume.And its a huge mistake.National surveys consistently show that corporate law firm recruiters use certifications such as Certified Paralegals (CP) and Certified Legal Assistants (CLA) to determine candidates actual skills.If you have taken and passed any certification exams, you have to add a credentials section to your resume. This way youll show the recruiters that theyre not buying a pig in a poke.Have a look at some of the certifications you can list in that extra section of your senior paralegal resume:LDP (Legal Document Preparer) or LDA (Legal Document Assistant)CP (Certified Paralegal) or CLA (Certified Legal Assistant)ACP (Advanced Certified Paralegal)PP (Professional Paralegal)AACP (American Alliance Certified Paralegal)RP (Registered Paralegal)CRP (CORE R egistered Paralegal)You might also choose to list your certifications in the education section. If so, you should still consider adding another section to your resume. The recruiters want to know that you have kept self-improving after you got your paralegal degree.ProTip: Its okay to repeat some of the information from the work experience section. It shows that there are some achievements you want to highlight.Other ideas for an extra section include:Industry awardsPublicationsIndustry blogVolunteer experienceParticipation in conferencesHobbies and interestsIf youre a recent graduate seeking an entry-level paralegal job, you might add an Additional student experience section where you can describe your extracurricular activities and link them to your academic interests.Heres an entry-level immigration paralegal resume example:right2013 - 2015 Student Paralegal AssociationColumbus State Community College, Columbus, OH Topeka, KSMember of the student boardChief editor of the blog: wr ote articles about relative- and employment-based immigrants, inadmissibility and removal, refugees and asylumStarted and run an immigration law discussion clubNot quite sure what to include in the extra section of your resume and what to leave off? Read our guide: 20 Best Examples of Hobbies Interests To Put on a Resume (5 Tips)7Heres the Most Common Myth About Cover LettersQuit your job and gamble online for your income.Sound like the worst career advice one can get? Yeah, it probably is.But you know what?You dont need a cover letter comes in a close second.You might have the best paralegal resume. Still - 45 out of 100 recruiters wont even bother to look at it if you dont write a paralegal cover letter.And if you wouldnt play online poker to make a living then dont play job-seeking roulette either.If you are in the paralegal business, you surely have great written communication skills. You must also be extremely attentive to detail. What better way to showcase those qualities th an by writing a neat, compelling, professional paralegal cover letter?Cover letters can do what even the best resumes cant.Feel like there is some role or achievement from your resume that needs some explaining?Thats where the cover letter comes in.Just remember that cover letters for paralegals serve to supplement your resume not to paraphrase it.Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here.Here's what it may look like:See more cover letter templates and start writing.ProTip: As a paralegal, you have to demonstrate superb research skills. Make sure to address your cover letter to the person who will read it. It requires some basic research, and you really dont want to mess it up!Want to know how to begin your cover letter? How to divide it into sections? Read our comprehensive guide: How to Write a Great Cover Letterand Legal Assistant Cover LetterKey TakeawayId have to be a l unatic not to hire this one.You want your paralegal resume to bring this response from the hiring manager. And it will. Just remember about the key strategies we covered.Make a list of all your abilities, achievements, and previous responsibilities and match the skills with the keywords from the job description.Put a paralegal resume objective or summary just below your contact information.Dont undersell your abilities and knowledge. Highlight your strong suit and put the focus on your wins.Show off your certifications and boast your software skills.Do you want to learn more about writing the perfect resume for a paralegal job? Not sure how to list your extra achievements? Give us a shout in the comments, and well answer your questions!

Monday, May 25, 2020

Personal Brands Answer This - Personal Branding Blog - Stand Out In Your Career

Personal Brands Answer This - Personal Branding Blog - Stand Out In Your Career I imagine there’s some lunatic that we’re calling a “thought-leader,” who is passing out some horrific job-interview ending advice, including: “Never answer a question about compensation.” I did not hire five people in the last week because they would not answer this question: “What are your expectations for salary, bonuses, and other compensation as an employee of our company?” I am hiring up for one of my firm’s business units. It should be easy to find great people, because this economy has unfairly displaced thousands of quality employees â€" including those with the specific technical skills my firm requires. It is easy to get resumes in my email box, but nearly impossible to get answers in the actual interviews. When I ask this very important test of their character: “What are your expectations for salary, bonuses and other compensation as an employee of our company?” They “respond” by telling me how motivated they are. They tell me they want to “contribute” to our organization. They say, “What is the salary range?” This is all I need to know about their personal brand. Evasion is one of the brand’s defining qualities. Build trust Don’t be stupid. This is not only a question about the money you expect to earn, your participation in profits, or your desire for particular benefits. It’s a question that reveals how you are going to conduct yourself during the many difficult moments that are a part of a growing, revenue-generating, and profitable business. Here’s the thing. I’m not a waiter with a menu. I’m not presenting you with choices so you can decide who you are for purposes of this interview. I’m a potential colleague who wants to work with people who can be trusted and who are sincere, while they also have skills and experience to do the jobs that are yet unfilled. Before you meet me, you have seen the job description and requirements. I’m going to ask you questions that lead me to understand if you have the qualities my firm requires: good character, self-motivation, and the ability to collaborate with others. Those are qualities of the personal brands that sync with my business one. Be straightforward The one paramount brand identity I require isn’t something you can “customize” for the job interview. I want to work with people who are straightforward. I don’t play cat and mouse. I want people whom I can trust for a truthful, accurate, and reliable answer to all the questions I’ll have in the months and years ahead as we grow this business unit. I need people who will ask the hard questions that reveal our weaknesses so we can build what we now lack. So, just answer the questions we are asking in job interviews. Don’t use diversion tactics. Don’t take fifty words when five will do. Show what type of person you are. Think of prospective employers as a personal brand polygraph test. If you are a person who is typically evasive, loathe committing, or are generally dishonest, it’s clear from your discernible dry mouth and sweaty hands. While you’re destroying your chances with your workaround responses, you are doing one person a favor. The trials of meeting bad candidates make a good candidate glow. Let it glow. Author: Nance Rosen is the author of Speak Up! Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers. Read more at NanceRosenBlog. Twitter name: nancerosen.

Friday, May 22, 2020

Creating the Ideal CV - Career Geek

Creating the Ideal CV - Career Geek Sponsored Post by Portfolio Payroll Ltd In the current market jobs can be highly competitive, with many people applying for all available vacancies. With this in mind, anything that can be done to give yourself an edge when applying for a new job should be considered. While good interview skills and demonstrating how you suit the position are of course important, without a strong CV, it will be extremely difficult to even get to this stage. A CV is the only chance you have to make a good first impression with a potential employer, so it is essential you portray yourself in the best possible manner. Ensuring that as many contact details as possible are provided is a basic but important element. The experience and education on the CV could be fantastic, but if the employer cannot contact you easily, it would be worthless. What to include? When putting together a CV, it is always tempting to include as much information as possible. However, it is important not to make your CV too long when including this information. Anything over two pages is generally considered to be excessive, with employers having a large amount of applications to deal with and only a limited amount of time to go through them. With this in mind, ensure that you include the following information as a priority: Contact details Education â€" including grades and qualifications Relevant experience in other similar positions Details of IT and office skills, if relevant Your skills, and how you learnt or developed these skills Unless it is specified otherwise in the job advert, these are the key skills that most positions will be looking for. It is also often important to mention time management skills, as roles related to accountancy such as a payroll administrator require excellent time management and being able to work on multiple tasks at the same time. If you are applying for a position that would require relocation, make sure you make it clear that you are willing to do this at whatever notice the company requires. What not to include As mentioned above, it is important not to overload your potential employer with information that is not relevant for the particular position. These include: Experience from jobs which do not relate to the vacancy youre applying for in any way Excessive details on hobbies outside of work â€" mentioning a few is acceptable Exaggerated or untrue statements â€" they will be discovered There is no such thing as a miracle cure for a CV and nothing can guarantee results, but following these simple steps can give you a much greater chance of progressing to the interview stage of the process. Post Sponsored by Portfolio Payroll Ltd. A leading payroll recruitment agency. 4

Sunday, May 17, 2020

Interview With John Quelch About Social Media and Marketing - Personal Branding Blog - Stand Out In Your Career

Interview With John Quelch About Social Media and Marketing - Personal Branding Blog - Stand Out In Your Career Recently, I spoke with John Quelch about marketing, branding, social media and his new book. In the following interview, you will get to know his personal brand, as well as gain insight into how one of the leading universities is using blogs and some examples of corporate branding. John Quelch is the Lincoln Filene Professor of Business Administration and Senior Associate Dean of Harvard Business School.   John is the author, co-author or editor of twenty books, including his latest book entitled Greater Good: How Good Marketing Makes for Better Democracy. He was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and Louella Miles. He is also a well-known blogger for Harvard Business Publishing. A professor at Harvard Business School since 1979, he is known worldwide for his research on global marketing, global branding and marketing communications. John is a non-executive director of WPP Group plc, the world’s second largest marketing services company, and of Pepsi Bottling Group. He served previously as a director of Reebok International. John, when did Harvard Business School decide to have a blogroll? Why do you think blogging is so important and how have you and Harvard taken a leadership roll by participating? John: Harvard Business School Publishing launched the blog roll last year. There’s a mix of a dozen bloggers, some faculty, some not. I find the discipline of regular posting keeps my thinking current. The comments are often perceptive but, equally important, the volume of discussion around any one blog is a good indicator of manager interest. So I’m using blog feedback to prioritize the articles I write for Harvard Business Review etc. As an author, co-author or editor of twenty books, which book has meant the most to you and why? What inspired you to write, Greater Good: How Good Marketing Makes for Better Democracy and what do you want people to get out of it? John: After twenty-five years teaching marketing text books, I thought I should try to break out of that sandbox with a book that speaks positively about marketing’s substantial contributions to society and the economy. Marketing takes a lot of criticism, some of it fair, most of it ill-informed. But that’s marketing’s fault. Marketing should at least be able to do a better job of marketing itself. That’s why Kathy Jocz and I wrote Greater Good. In it, we contend, we hope provocatively, that marketing is in practice more democratic than democracy. You were born in London and were educated at one of the most, if not the most, prestigious college on the planet, Oxford University. What similarities and differences have you viewed between Harvard University and Oxford and what ideas have you brought with you from London? John: The best thing about Oxford and Cambridge is the tutorial system used in undergraduate education. This requires the student to write a couple of essays a week and to read them aloud at tutorials with a professor and perhaps one or two other students present. It is hopelessly inefficient from an economic standpoint but enormously powerful as a learning process. It trains students in oral and written communication and requires them to defend their viewpoints under cross-examination. From Reebok to Pepsi to the Port Authority of Massachusetts, what marketing and branding ideas have succeeded and failed? John: A brand is a promise and brands that stay true to their promises succeed. Reebok began as a sneaker company focused on aerobics shoes for women, at a time when Nike was focused entirely on performance shoes for male athletes. Pepsi’s early advertising versus Coca-Cola was based on price rather than differential positioning: Pepsi promised “twice as much for a nickel too.” As a government agency, Massport must be careful not to overspend on marketing; we prefer to let our products and services speak for themselves and rely on our website, word-of-mouth and some public relations to gradually build citizens’ appreciation of the brand. How has social media made your life easier, more productive and helped you connect with people from the past and present? What are your predictions for the future of the web? John: Of course, I am tied to my Blackberry but I do not use the social sites much because I am already over-networked! It’s terrific to see the web emerge as a force for creativity in our society. I don’t just mean the user-generated content which is prompting companies to realize the value of co-creating brand meaning with their customers. I mean the inspirational value to young people who look at what Brin and Page have done at Google and what Zuckerberg has done at Facebook and think “wow, I could do something like that!”

Thursday, May 14, 2020

6 possibilities after graduation that dont involve a 9-5 - Debut

6 possibilities after graduation that dont involve a 9-5 - Debut This post was written by a member of the Debut Student Publisher Network. April has been pondering her possibilities after graduation lately. Do they always lead to a permanent work contract? Perhaps not As I approach graduation, I can feel the tension rise among my peers. The dreaded question ‘what are your plans for next year?’ seems to always cause mini panic attacks when asked. As important as that decision may feel, it’s essential to remember that graduation  is only the beginning. It does not mean you need to immediately find your life long career or sign a long-term work contract to a job. There’s nothing wrong with not knowing what you to do. Instead, this could be an exciting time of experimentation and exploring different job options. Try to look at the time after graduation as a chance to further develop your skills. Its also the perfect opportunity to discover what it is that you really enjoy doing. There are a lot of options out there…   Travel Image via @windandwater.tumblr via giphy.com Sometimes it takes leaving home to get a new perspective, not just on a new country or culture, but also personally. Taking a year to travel could be a great opportunity to earn some money and see what the world beyond your home town has to offer. There are plenty of great organisations out there. Good examples are The British Council, who provide teaching jobs abroad and Cambridge’s Certificate in Teaching English to Speakers of Other Languages (CELTA) courses. If you’re not interested in teaching, then there are also volunteering opportunities, conservation projects and many other possibilities that could make you a more interesting job candidate in the future. Learn a new language Image via  www.cbs.com via giphy.com Employers love to see multiple languages on a CV. The benefits for hiring bilingual employees are innumerable. For example, if their company has an international outreach, then they’ll value employees who can speak more than one language. However, learning a language is hard. It requires discipline and effort and is a great way to improve your confidence and multitasking skills. Cant just go on Duolingo and expect to be fluent! Why not try looking at some language immersion courses abroad? Do some charity or volunteering work Image via Disney Wonderland via www.magoosh.com While making those key career decisions, why not spend some time giving back to the community? Volunteering with local or national charities is a great way to gain organisational, admin and communication skills, as well as knowing that your time is being spent productively helping those who need it.   Get some more experience Image via  @targaryendragons  via weheartit.com Just because you may no longer be a student at university, doesn’t mean that it’s too late to apply for internships and work experience placements. Try researching programmes from different sectors and apply for what interests you. Experience is a great way to learn. Maybe you won’t know that you want to become a paediatrician until you try some hospital experience working as a healthcare assistant to nurses. The world is your oyster. It’s up to you to put the effort in and explore the options out there. Work to save money Image via  @ thatscoop.com via giphy.com Instead of rushing to accepting the first 9 to 5 job that you’re offered why not continue with some menial work. Postgraduate study and masters can be expensive, and most entry level jobs offer quite low pay. Bar work or waitressing could be the best way to save money while working on your CV and investigating future careers. Do more study Image via  @Lost_girlXx via weheartit.com If the thought of graduation and leaving the academic environment forever feels you with dread, then there is of course the opportunity to consider doing more studying. Do some research into master programmes and see if there is anything that interests you. Postgraduate study is a great way to fine tune the knowledge you have in a more specialised area. And it gives you more time to think more about what you want to do, so hopefully as you reach another graduation, you’ll be feeling a lot more prepared than you do now! Download the Debut app and get Talent-Spotted by amazing graduate employers! Connect with Debut on Facebook and Twitter

Sunday, May 10, 2020

How to expand your alumni network through LinkedIn - Sterling Career Concepts

How to expand your alumni network through LinkedIn How to expand your alumni network through LinkedIn A fellow resume writer, Laura Smith-Proulx, CCMC, CPRW, CIC, recently shared with me how easy it is for job seekersto utilize LinkedIn to search for alums who are also hiring managers in their field and I wanted to pass it ontoall of you! Once youre logged on to LinkedIn: Perform an Advanced People Search(at the top of nearly every page). In the search criteria, add manager (or director) as a keyword. Select the desired industry from the list to the right. Scroll down a bit and addyourschool name. Leave all other fields blank unless youd like to zero in ona geographic area, which you can limit by distance around a zip code. Depending on your search parameters,your results mayincludehundreds, if not thousands, of managers names. Youcan then findcorporate mailing addressesand directcorrespondencepersonally to selectedmanagers. Happy networking!

Friday, May 8, 2020

Get Your Resume Printed Using Resume Writing Services

Get Your Resume Printed Using Resume Writing ServicesFinding resume writing services Phoenix AZ will not be difficult. These services are found all over the internet and in various newspapers. When you are seeking help with your resume, you will want to take the time to find a company that specializes in this particular field.You should ask about how long they have been in business, and what their success rate is when it comes to writing resumes. If possible, find out how many people have hired them so you can get an idea of the results they have had. If you know you will be interviewing one or two people before you have a chance to hire a full-time employee, you may want to consider hiring someone more specialized.If you are not sure about your skills, or you are only recently out of college, you may want to consider hiring resume services Phoenix AZ that specializes in education. They will have many different skills at their disposal, and you can get your resume and cover letter ed ited right on their computer. They can even make sure your essay is grammatically correct for the interview.Resume writing services Phoenix AZ can write resumes for you by combining the skills you need with a touch of professionalism. They will also have the knowledge and experience needed to handle the details and problems that come up during the interview process. You will also be able to contact them for questions and answers that might arise while writing your resume.Many times, you will need to give your resume a name before sending it off to be written. With resume writing services in Phoenix AZ, this can be done right online. Once you have the name for your resume, the company can begin working immediately on your project.It is important to get your resume properly formatted, and a professionally designed cover letter will do the trick. Having a cover letter with your resume is often necessary, because many times a potential employer will not remember your cover letter. This way, you are sure to leave a good impression on the job applicant.Other types of services that resume writing services Phoenix AZ offers include resume analysis and editing. This is used to help you figure out how much time it will take to get your resume finished, and then to go back over it and change things that don't look right. Having your resume looked over by someone who has no bias against you will help to give you a more positive assessment.One of the best parts of the resume writing services is the fact that you do not have to hire a full-time employee. If you hire a contractor, this person will come into your office, give you your resume, and then send it on its way to the place where it needs to be written. All you need to pay them is for the initial consultation.